Layers of More
From Premium to Prestige. Bowmore, the second oldest Scottish distillery, joined with AKQA’s Paris studio to develop its new creative platform. A three-year plan inspired by the spirit’s complex flavour profile and reshaping all touch points, including the website, out-of-home advertising, retail experiences and exclusive events to create a cohesive sensorial and elevated brand experience.
Client
Bowmore
Year
Since 2023
Agency
AKQA Paris
Unveiling the infinite layers of Bowmore whisky.
The most rewarding experiences are those that invite us to take time, to explore, to discover hidden depths and unexpected delights.
Bowmore, with its infinite layers of aroma and flavour, invites you to embark on a sensory journey, where every sip reveals a new dimension of taste and feeling. A journey that requires the redefinition of Bowmore’s brand proposition, visual identity, packaging, distribution strategy, content, and website to resonate with discerning whisky enthusiasts worldwide.
A creative platform was launched inspired by the unique flavour layering in the Bowmore whisky-tasting journey: Layers of more. The tasting-inspired platform has been translated into customer-centric touch points across Bowmore’s ecosystem. From brand campaign, website, out of home, retail activation, experiential, event and social media content, each interaction is inspired by the layered flavour profile of the whisky, guiding audiences through Bowmore’s refined visual narrative, whilst reinforcing its unique position in the prestige single malt market.
“We’re grateful for our partnership with AKQA. It’s been the right injection of energy and expertise for Bowmore to enable success in the next chapter.”
Kirsteen Beeston, Senior Brand Director – Scotch & Irish, Suntory Spirits
“The AKQA team has enabled us to establish a new benchmark in how we bring Bowmore to life, both in creativity and execution, inspiring us to embrace a new, bolder approach.”
Ekaterina Kolesnik, Global Marketing Manager, Bowmore
